Posts Tagged 'running the gauntlet'

Day 3: Innovation

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Change begins by changing the questions. Who would want a horseless carriage? Wrong question. The right one: Why wouldn’t everyone want one?  Henry Kissinger would walk into the press room each morning, and address the media with,, “Good morning ladies and gentlemen. Does anyone have any questions for my answers?”.  Regardless of your political stance, Kissinger created change by learning to change the questions.  #Innovation starts when you change the questions.

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Day 2: Tension

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Your job as a leader is to create #tension. This is not a game, driving change is about driving success, and it is serious. Think it through but take risks. Push like crazy and be persistent. That’s the mental edge you need. One mistake or set back does not mean total failure. Create tension. Create change.

 

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Day 1: Go!

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For business leaders, being on the frontier of change every day feels like you’re running the gauntlet. I believe most leaders and employees know when their old ways of doing business must change or their business will die, yet they don’t act.  What’s holding you back?  Today I stand on the frontier of change. Are you ready to run the gauntlet? #GO!

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Erin Saxton Named One of the Leading Women Entrepreneurs & Business Owners of 2011

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I am proud to tell all of you that my partner, and Senior Vice President of TallGrass Public Relations, my PR Firm, was named one of the leading women entrepreneurs & business owners of 2011!

Own It Ventures, a community-based business ecosystem created for women entrepreneurs and business owners, and New Jersey Monthly magazine will honor the Top 25 New Jersey Leading Women Entrepreneurs for 2011.   These New Jersey entrepreneurs have an estimated, combined impact of employing over 1000 people and generating revenues of over $165 million in New Jersey annually.

Saxton’s extensive experience on The View, Barbara Walter Specials and Good Morning America, gives her an insider’s status that enables her to identify the concepts that resonate for print editors, as well as television and radio producers, and gatekeepers of digital media.

Follow Erin on Twitter@ErinSaxton

Click here to read the full press release.

 

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Don’t Squat With Your Spurs On – 27 days until the launch of “Running the Gauntlet”!

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This is cowboy wisdom 101, and can be just as wisely applied to your business mantra:  Don’t squat with your spurs on.  Or translated, never stop selling your company.

Businesses always need to be selling themselves and the changes they are making through everything they do.  It’s just commonsense and not doing it is like squatting with spurs on.  You can do it but it’s gonna leave a mark — and it’s gonna hurt.  In other words, be smart or get stuck.

Whether in-your-face or subtle, targeted to thousands or millions, business-to-business or consumer targeted, off or online, a business must make the effort to market and sell itself or it will die.  That’s the only way to grow bigger.

Selling is not a negative term just like change is not a goal in itself but a chance to build on success to create a bigger future for a business.

Change offers a chance for businesses to see their markets and their customers in new ways—a chance to consider new strategies, investigate and invest in new technologies, invent new ways of doing business, test things, and more.

It’s about opportunity; that’s what’s most appealing about it.

In order to capitalize on these opportunities and grow, businesses always need to be selling themselves and the changes they are making through everything they do.

 

 

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