Posts Tagged 'running the gauntlet'

Day 35: Grow

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Change is never easy, nor should it be.  If it feels to easy, it is.  So, stand proud, and remember the story of the Dog Soldiers.  As they fought, the Dog Soldiers sang their own song in the face of death.  This is the song of the change agent.  Even as the proverbial bullets and arrows fly, even as you get hit from all sides, stand by your conditions of satisfaction and stand unwavering through all the “pain” again and again.

See you on the other side of the gauntlet!

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Day 31: Scale

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The foundation of scale is all about zeros.  Just add or take away zeros and any small or big business plan can be drawn to scale.  The old model requires you to bully your way into the market or use your purchasing power to buy space and people.  Big Ink did that by deciding to give away its printers for free;  Facebook does this by buying employees for millions, often by purchasing those employees’ start-ups and shutting them down.  Is this sustainable?  Probably not.  Does that mean you can’t compete?  Absolutely not.  You just need your team members to work together and innovate, control, and lead by creating marketing programs that offer a more complete and scalable experience.

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Day 29: 4 E’s

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Several change agents I spoke to bravely admitted they had missed the boat initially on social media, but turned it around quickly.  That’s the beauty of social media, too.  As long as you eventually get it, you can catch up pretty quickly.  And you don’t need some high-priced consultant to get started.  Just remember the 4 E’s:  Engage, Educate, Excite, and Evangelize

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Day 6: Principles

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Standing by your principles in those situations when it is the risky and unpopular thing to do—is the test of a change agent’s mettle. I’m sure we all remember the Gap logo debacle.  Unfortunately, Gap rescinded their decision in the wake of public opinion. Don’t be afraid to take a risk and stand strong. Nobody is going to die over a marketing campaign. Prepare to live your brand promise in good times and bad.

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Day 4: Fear

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Fear stops most people. Change agents welcome it. Get past your fear. Act with confidence and be willing to be a beginner.  Leaders learn quickly, that many of the changes they seek won’t be right the first time.  Three seconds is the difference between doing and not doing something.  You stand in the way of a winning attitude when you refuse to be a beginner. Being willing to be a beginner is how you get past your three seconds of #fear.  And change agents welcome that fear.

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