Posts Tagged 'Marketing'

How do you build your Kred?

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People Browsr’s Jodee Rich explains in an interview why Kred is different than any other platform out there to find your influence.

This is a system that you don’t want to game -  “Humans are really mischievous and crazy, humans can game anything.  But with our score, you can see who’s gaming and you can see how people have achieved their score, and that’s really important so you know who you’re looking at.”

Two ways businesses can build their Kred:

1.  Be clear about the communities they are selling to

2. Find who not only the influencers are, but the outreachers as well.

Click here to get your Kred.

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What’s Keeping YOU Up at Night?

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I found this great read by my friend, Brian Solis about one of my favorite topics — CHANGE.

 

CMO’s are at the Crossroads of Customer

Transactions and Engagements

Original Post on 10/31/2011 by Brian Solis at www.briansolis.com

 

Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than the ability to adapt. At the intersection of relevance and obsolescence is the ability to recognize opportunities for change based on shifting consumer behavior and the subtle coalescence between emerging and disruptive technology. Businesses must realize that change is taking place today with or without them. And, to what extent varies from company to company. But without an understanding of how technology and society are evolving and how decisions are influenced and made, businesses are either left to make decisions in the dark or change simply for the sake of change. We all know how difficult, if not nearly impossible, it is to change. We also realize that once we do begin the inevitable process of transformation, the distance between where we are and where we need to be is not expeditious in any sense. In the era of digital Darwinism, the journey toward evolution and revolution is in fact, the destination. It is perpetual.

 

Many of you know me as someone who has championed social media over the years, going back well before the days of the original Social Media Manifesto. This is a time I must implore you to think different. See, social media is not the catalyst for change, but merely one of its agents. While Facebook and Twitter are often the recipients of accolades for their roles in fueling revolutions, we must remember that they are the networks that facilitate an uprising. However, it is repression, angst, injustice, vision, aspiration and hope that serve as the true stimulus for insurrection and progress. Technology plays a part in transformation and it is up to you to learn how social, mobile, real-time, and all other emerging trends are affecting your industries and markets.

Read More!

 

 

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Halloween Business Series: The Shining

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“Here’s Johnny!”:  Don’t Open That Door!!

 

So #1 on your list of favorite horror movies is a classic. The Shining, Stanley Kubrick, Jack Nicholson, Stephen King, nothing could be more frightening!

So how does it relate to business?

In every horror movie the audience has an outsider’s view. As we watch, we know the next moves of the leading characters are going to lead to something bad. Sometimes we want to scream out at the characters, “don’t go in there!” or “don’t split up!” We have the higher lever view and the foresight to know that whatever happens, it’s not smart, and it ain’t gonna be good. And ultimately, we know we’re watching a horror movie, I mean, isn’t that the point?

Back to The Shining, our leading man, Jack, now the über obsessed and possessed bad guy, lies on the other side of the door, and we know that good things are not going to happen. Even with ghostly warnings to “stay out of room 237” Jack, Danny and Wendy at different times head there anyway.

Having an outsider’s perspective is important in business. I consider the outsider’s view, The Mirror Test, one you need to conduct in your business every day. Looking in “The Mirror” helps you see the big bad guy with the ax standing over your shoulder–the pitfall, bad employee or bad decision looming over your business. As business owners and leaders, we may not have all the clues—we may not know we are in the middle of that horror movie. We may become entranced and possessed with the mundane details or the toil and work that is our everyday existence. It’s important to stand back, ask the difficult questions, really see what’s going on, know it needs to change and then make those changes. If not, you may as well give the crazy maniac at your door the ax and let him chop away—you’re as good as dead.

Here are a few questions every business leader should look in the mirror and ask themselves regularly:

  • Why are you doing what you do?
  • What is the purpose of what you are doing? Do you want to please people? Build the best widget? Make the best horror flick?
  • What is it you want to do? Make money? Build huge profits? What then?
  • Do your customers know the answers? Do your employees? Do you?
  • Where are you going? What do you want to be when you grow up, or wake up?

So stare in “The Mirror” ask the questions then tell the dark one over your shoulder to pack up, saddle up and ride off into the night.

To reference my favorite line from The Shining, remember “All work and no play make Jack a dull boy”.  So get out and enjoy this Halloween! BOOOOOO-Yah!

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Halloween Business Series: A Nightmare on Elm Street

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One of the biggest issues that I see within businesses is when people neglect to address the issues.  Problems are easiest to ignore, but when one arises, it will snowball into something bigger than it needs to be if not faced.  Never be afraid to face the hard questions head on.

Episodes at work are things that come back to haunt us.  For the purposes of this blog, we will name that issue, “Freddy”.  You may wake up feeling like you were just slashed and killed, but “Freddy” could be a wake up call for an ignored situation.

How does it happen?

Issues arise mainly from pressures and drivers that are trying to get your company to meet its goals.  Many times, the companies are not meeting their goals, and they don’t have the resources to do so.  The easy way out is to ignore the issue – but doing this, will only lead to pain.

How to handle the issue?

The best way to handle a situation is to take care of it at the source.  If an employee or teammate is consistently not meeting their deadline, find out why?  We have a process to get contracts signed by me, as well as the clients.  If the printer is not working properly, causing contracts to be returned late, then buy a new printer!

The printer, or in this situation, “Freddy”, WILL come back to haunt you time and time again.

Take hold of a situation when it is fresh, and at its weakest.  Elm Street is a place you would like to escape from, but don’t be afraid to go there.  After all, no one can avoid sleep.

Confront your demons before it gets ugly.

 

 

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