Posts Tagged '#battle'

Day 21: Anticipation

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Change agents can’t avoid all problems, just as drivers can’t avoid all traffic.  But we can prepare ourselves to anticipate those problems and either avoid them, get around them, or attack them, just as IBM did.  (The ad said IBM “helped Singapore predict traffic with 90% accuracy to anticipate and prevent congestion.”)  Think about this in terms of car traffic.  You want to know where the problems are before you start.

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Day 19: Opportunity

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Did you know that cow tipping doesn’t really exist?  It’s never been done.  First of all, cows don’t sleep standing up.  Second of all, even if they did, what makes you think you could tip them?  Simply put, anyone who tells you he tipped a cow is lying, and anyone who believes in cow tipping is a fool.  Just like someone who doesn’t believe in selling their company.  Whether the pitch is in-your-face of subtle, targeted to thousands or to millions, business-to-business, or consumer-targeted, off- or online, a business must take the effort to market and sell itself, or it will die. 

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