Top 3 Tips for Bloggers (From a Cowboy’s Perspective)

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If you are thinking about blogging on a topic that you don’t know much about, DON’T DO IT.  I see way too many people in the blog world that are trying hard to write on a topic that they think other people will want to read.  Truth is, if you are interested in it, then others will be interested in it as well.  Like all areas of social media, I talk about radical transparency, which applies to writing your blog as well.  Being transparent is being true not only to yourself, but to your readers as well. Write your blog so that you would actually be interested in reading it.  If it is boring to you, then it will most likely be boring to others.

Things to remember when writing your blog:

  1. Do your research! Know the goods that you are putting into your blog.  If you think you know a topic, you probably don’t and there is someone out there that knows it better than you.  Read articles and other blogs about your topic before putting your words out there.  I always say that passion is not a substitute for planning, and planning out your blogs will make all the difference in being knowledgeable and credible to your readers.
  2. Be creative and have fun. If someone is going to spend time reading your blog, then make sure that it is going to leave them thinking. This goes back to what I said in the first paragraph – if you are having fun writing your blog, then the reader will have fun reading it.  With the raging business of schedules nowadays make sure that your writing leaves an impression so that readers take the time out of their day to purposely read your blog.
  3. Be Relevant and timely. If you have an opinion, then get out there and make noise.  Push the envelope and cause tension when writing your blog.  This will cause you to become a thought leader and your readers will look to your blog for the best advice on newly developing topics.

 

Everyone has a choice of whose blog they are going to follow and figure out what it is about you that will make others want to read on.

 

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You’re Fired! – We Love You and We’ll Miss You

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My team recently attended the season finale of The Celebrity Apprentice. If you don’t know who the words “you’re fired” can be attributed to then you’ve been living under a rock.

I firmly believe in Donald Trump’s business philosophy, tow the line or you’re out of here! What’s ridiculous is the thought of keeping everyone you hire. Who isn’t delivering on your promise and furthering your goals? If you don’t know who those people are, ask your top performers—they know.

As I see it these are the people in your business who need to go:

  • People who suck up your time without delivering equally dramatic results.
  • Anyone who believes his or her rules are more important than yours.
  • Analog people who cling to old ways and systems of doing things.
  • Those who bring you down.

Always be looking for and bringing in new people to upgrade your team. Don’t settle. There’s a reason you pay for unemployment insurance.

Take a look in the mirror, decide who needs to go and tell them gently, politely and with respect, “We love you, we’ll miss you, move on.”

 

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You’re Fired!

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Tonight is the Celebrity Apprentice Finale! I have shard some of my thoughts about being a part of the show in this video.

http://www.youtube.com/user/JeffreyHayzlett?feature=mhee#p/a/u/0/WOuvrfVVd0Q

Check back tomorrow for more information on the ways that you can keep up to pace in your company with the best employees that you can get.

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You Can’t Be Cool and Dress Like Elmer Fudd

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Read this great article written by my friend Patrick Prothe.

http://patrickprothe.com/2011/05/you-cant-be-cool-and-dress-like-elmer-fudd-jeffrey-hayzlett/

He knows how to take key points from a speech and drive ‘em home!


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Top Tips to Make Your Book a Bestseller

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It’s a big month here at The Hayzlett Group. Amid the usual fast pace, celebrating the one year anniversary of the release of “The Mirror Test” and this week it is now available in paperback.

It’s a full circle moment, one where I know I’ve met my conditions of satisfaction.

So how can you leverage your own book to best-seller status? Here are a few tips and tricks we used to make “The Mirror Test” a success.

1. Know your conditions of satisfaction.

Simply defined, “conditions of satisfaction” is business-speak for the criteria used to measure the outcome of a plan or project or contract.

They help you stay focused, to know where you want to know and how to get there. If you’ve read my book, you’ve seen mine and how straightforward—how focused they are:

  • Build wealth
  • Grow professionally
  • Have fun!

2. Ask your friends for help.

I have a list of 12 things I asked family and friends, close colleagues, people I’ve done business with and anyone who supports me to do. Everything from word-of-mouth to social media tools are great ways to get the word out.

3. Network, like crazy.

Be real, be genuine and be there—anywhere and everywhere. Take a risk, think big and act bigger.

 

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