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Day 7: Mood

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No matter what your age, your business should look and feel alive. Mood is everything. That’s why presentation is one of the key areas change agents attack first to transform a bad mood. Any business can be changed to make a better presentation. In The Mirror Test, I talked about how I like to literally clean a business when I start working there or take it over, because presentation is both the easiest of those areas to change and the easiest to ignore. Personally, I think Starbucks does it right. They don’t just serve coffee, they serve the experience of coffee. Every color you see, aroma you smell, song you hear, quote you read; designed with careful attention to creating mood and culture. Take a look around. What’s something you could do today to change the mood where you are? 

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